The brand was previously only known as 'ATI Radeon' until August 2010, when it was renamed to increase AMD's brand awareness on a global scale. A range of SIP blocks is also to be found on certain models in the Radeon products line: Unified Video Decoder, Video Coding Engine and TrueAudio. ATI/AMD have developed different technologies, such as TruForm, HyperMemory, HyperZ, XGP, Eyefinity for multi-monitor setups, PowerPlay for power-saving, CrossFire (for multi-GPU) or Hybrid Graphics. Three different families of microarchitectures can be roughly distinguished, the fixed-pipeline family, the unified shader model-families of TeraScale and Graphics Core Next. Radeon Graphics is the successor to the Rage line. The brand was launched in 2000 by ATI Technologies, which was acquired by AMD in 2006 for US$5.4 billion.

Radeon ( / ˈ r eɪ d i ɒ n/) is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD.

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